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April 26, 2017
To Further Strengthen Product Development Relating to Force Feedback Technology
Alps Electric Renews Multi-Year License Agreement with Immersion Corporation
Alps Electric Co., Ltd. has renewed its multi-year license agreement with Immersion Corporation (San Jose, California, U.S.A.), a developer and licensor of force feedback technology, with aims to further explore the human-machine interface domain and to strengthen development of new kinds of input devices for automobiles.
Alps Electric signed a license agreement relating to force feedback technology for automotive input devices with Immersion in 2000 and has since developed, manufactured and marketed a variety of products. Immersion’s technology, which incorporates high-quality tactile effects and feedback into user interfaces and applications, is known for engaging users’ senses. Recently, it has been employed in a large number of automotive applications to enhance the operability of HVAC, on-board entertainment and other in-vehicle systems.
By renewing the multi-year license agreement, Alps Electric looks to continue efforts to accelerate and expand development of input devices for automobiles while bolstering its lineup of HMI products.
About Immersion Corporation
Immersion Corporation is the leading innovator of touch feedback technology, also known as haptics. The company
provides technology solutions for creating immersive and realistic experiences that enhance digital interactions
by engaging users’ sense of touch. With more than 2,400 issued or pending patents, Immersion's technology has been
adopted in more than 3 billion digital devices, and provides haptics in mobile, automotive, advertising, gaming,
medical and consumer electronics products. Immersion is headquartered in San Jose, California with offices
worldwide.
Immersion website: https://www.immersion.com .
About Alps Electric Co., Ltd.
Alps Electric (Tokyo: 6770) is a leading global manufacturer of high-quality electronic components for mobile devices, home electronics, vehicles and industrial equipment. With the philosophy of “Perfecting the Art of Electronics” Alps Electric supplies over 40,000 different components to about 2,000 companies all over the world. For more information, visit http://www.alps.com.