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2017年04月26日

To Further Strengthen Product Development Relating to Force Feedback Technology

Alps Electric Renews Multi-Year License Agreement with Immersion Corporation

Alps Electric Co., Ltd. has renewed its multi-year license agreement with Immersion Corporation (San Jose, California, U.S.A.), a developer and licensor of force feedback technology, with aims to further explore the human-machine interface domain and to strengthen development of new kinds of input devices for automobiles.


Alps Electric signed a license agreement relating to force feedback technology for automotive input devices with Immersion in 2000 and has since developed, manufactured and marketed a variety of products. Immersion’s technology, which incorporates high-quality tactile effects and feedback into user interfaces and applications, is known for engaging users’ senses. Recently, it has been employed in a large number of automotive applications to enhance the operability of HVAC, on-board entertainment and other in-vehicle systems.


By renewing the multi-year license agreement, Alps Electric looks to continue efforts to accelerate and expand development of input devices for automobiles while bolstering its lineup of HMI products.

About Immersion Corporation

Immersion Corporation is the leading innovator of touch feedback technology, also known as haptics. The company provides technology solutions for creating immersive and realistic experiences that enhance digital interactions by engaging users’ sense of touch. With more than 2,400 issued or pending patents, Immersion's technology has been adopted in more than 3 billion digital devices, and provides haptics in mobile, automotive, advertising, gaming, medical and consumer electronics products. Immersion is headquartered in San Jose, California with offices worldwide.

Immersion website: https://www.immersion.com .